Best White-Label Software for Agencies (2026)

Most roundups about white-label software for agencies are comparing two completely different things without saying so. Putting your logo on a PDF report or analytics dashboard is white-label reporting: a cosmetic change to the output. Rebranding and reselling the actual SaaS platform as your own product, setting your own prices, and keeping the recurring margin is resellable white-label SaaS: a revenue model, not a logo swap. GoHighLevel Agency Pro (previously SaaS Pro) SaaS Mode is the resellable kind. Whatagraph is not. Most tools in between fall closer to the reporting end. This guide draws that line clearly and ranks nine platforms honestly on both sides.

This roundup is part of the agency software stack hub, which maps where the white-label reselling layer fits in the wider agency stack.

At a Glance: Best White-Label Software for Agencies (2026)

The Two Types of White-Label Software (and Why the Difference Matters)

Before comparing tools, it is worth being precise about what "white-label" means in practice, because vendors use the term for two structurally different things.

White-label reporting means the agency puts its logo on a client-facing dashboard, PDF report, or analytics export. The underlying software remains the vendor's product; the client sees the agency's branding on the output rather than on the product itself. Whatagraph is the clearest example on this list. Many SEO platforms, reporting tools, and CRM dashboards offer this. It is useful. It is not a revenue engine.

Resellable white-label SaaS means the agency rebrands the entire platform as its own software product with its own name, domain, and subscription pricing, then sells access directly to clients. Clients use the agency's branded software and may never see the original vendor's name. The agency keeps the margin between what clients pay and what the platform costs. GoHighLevel Agency Pro SaaS Mode and Vendasta's reseller model are the two meaningful examples on this list. Done at any real client volume, this converts a platform cost into a recurring revenue line.

Most roundups on this topic mix both categories in the same list without acknowledging the difference. This guide does not.

1. GoHighLevel: Best Resellable White-Label SaaS for Agencies

GoHighLevel is the only platform on this list that gives agencies all the infrastructure required to build a genuine branded SaaS business: a custom domain, a branded login screen, a white-label mobile app, automated Stripe billing with markup, and isolated sub-accounts for each client. Agency Pro SaaS Mode enables this. It is available on the Agency Pro plan ($497/mo) and is not available on any lower tier.

What GoHighLevel consolidates into that single subscription: CRM and pipeline management, two-way SMS and email, funnel and website builder, appointment scheduling, reputation management, membership sites and course hosting, social media scheduling, and a unified conversation inbox across all channels. Agencies manage all client sub-accounts from one parent login.

The tier boundary most roundups skip: GoHighLevel Unlimited ($297/mo) already includes real white-label branding, including a custom domain and branded client login portal, with no visible GoHighLevel branding in the client-facing experience. Agency Pro ($497/mo) adds the SaaS revenue layer: clients can sign up through the agency's branded checkout, be billed automatically at the agency's chosen price, and receive sub-account access without any manual provisioning step.

GoHighLevel White-Label by Tier

The white-label capabilities differ meaningfully between tiers. The table below is based on publicly documented features; verify current tier boundaries at gohighlevel.com/pricing before committing.

Turning the Platform into Recurring Revenue: An Illustrative Example

The following is an illustrative example only. It is not a guaranteed outcome, a minimum earnings claim, or a projection of what your agency will earn. Actual results depend on your pricing, client acquisition, usage costs, and many other factors your agency controls.

An agency on Agency Pro ($497/mo) creates a white-label platform called "ClientOS" at their own domain. They set a monthly subscription price of $199 per client account.

Usage costs for SMS, email, and calling are billed separately on top of the GoHighLevel plan fee and need to be factored into pricing decisions. The $199/mo per client figure above is chosen for readability only; agencies set their own prices. The structural point is that the platform cost stays fixed at $497/mo regardless of how many clients are added, while subscription revenue scales with client count.

Best for: Multi-client digital marketing agencies that want to resell a fully branded SaaS product, agencies consolidating five or more separate tools, and agencies building a recurring software revenue line on top of service delivery.

Pricing: Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts, white-label branding), Agency Pro $497/mo (SaaS Mode, rebilling with markup, branded mobile app). Annual billing saves approximately 16 percent. Verify current pricing at gohighlevel.com/pricing.

2. Vendasta: Best White-Label Reseller Marketplace

Vendasta is the closest true competitor to GoHighLevel in the resellable white-label space, though the model is structurally different. Rather than a marketing automation platform with SaaS resale layered on, Vendasta is a reseller marketplace: agencies brand a client-facing portal and sell a catalog of more than 100 white-label digital marketing products through it, including reputation management, social media scheduling, listing management, website services, and advertising.

Agencies can white-label the entire Vendasta experience under their own brand with a custom domain and branded client portal. The reseller model means agencies mark up Vendasta's wholesale product prices and keep the margin. This is genuine software resale, but it is marketplace resale, not SaaS platform resale: clients are buying bundled digital marketing products from the agency's catalog, not subscribing to a full-platform SaaS product like GoHighLevel SaaS Mode.

The cost model requires careful planning. Vendasta uses a minimum monthly spend offset rather than a flat subscription: the platform fee is offset against spending on qualifying Vendasta products. Professional tier requires a $499/mo minimum spend; Premium requires a $999/mo minimum. This makes cost forecasting more complex than GoHighLevel's flat rate and suits agencies already generating meaningful Vendasta product revenue rather than those starting from zero.

Best for: Full-service agencies and media companies reselling a wide range of white-label digital marketing products to local business clients, where product variety and fulfillment support matter more than marketing automation depth.

Pricing: Offset model. Starter: $99/mo minimum. Professional: $499/mo minimum. Premium: $999/mo minimum. Contact Vendasta for current rates and product catalog pricing.

3. SuiteDash: Best White-Label Client Portal and Agency OS

SuiteDash is a white-label client portal and agency operations platform combining CRM, project management, invoicing, file sharing, client communication, and onboarding workflows. The branded client portal gives agencies a custom domain and a client-facing workspace carrying the agency's own name and branding rather than SuiteDash's. Clients log in, review project progress, approve deliverables, and manage invoices in an environment that looks and feels like the agency's own product.

What SuiteDash does not offer is a software resale model. Agencies cannot create SaaS subscriptions for clients to pay, set markup prices, or bill clients for platform access. White-label here means the client portal is unbranded from SuiteDash's perspective and carries agency branding. It is a white-label operations tool, not a white-label revenue engine in the GoHighLevel SaaS Mode sense.

Best for: Service agencies needing a branded, professional client portal and operations management (project tracking, invoicing, file sharing, client communication) rather than marketing automation delivery or software resale.

Pricing: Plans start from approximately $19/mo (annual billing). Verify current tiers and white-label inclusions at suitedash.com/pricing.

4. HubSpot: Best for Branded Client Reporting (Not Platform Resale)

HubSpot is the most recognized name in marketing software and the deepest analytics platform on this list. Its reporting suite, attribution modeling, and 1,500-plus native integration library give agencies running inbound campaigns genuine analytical depth that no other tool here matches. The Solutions Partner program lets agencies display their logo in some client-facing dashboards and partner portal elements.

This is not white-label in the reseller sense. HubSpot has no sub-account architecture, no platform resale model, and no mechanism for an agency to rebrand and resell HubSpot as their own software. Each client maintains a separate HubSpot account with a separate subscription paid by the client or the agency on their behalf. There is no markup model, no SaaS resale, and no way for an agency to keep a margin on HubSpot subscriptions. It appears on this list because many roundups categorize the Solutions Partner co-branding as white-label. It is closer to badge-level co-branding than white-label software resale.

Best for: Agencies serving large enterprise clients who demand native HubSpot access and attribution reporting, where the client bears their own HubSpot subscription cost.

Pricing: Free CRM available. Marketing Hub Starter from $20/seat/mo. Marketing Hub Professional from $800/mo. See HubSpot pricing.

5. DashClicks: Best Flat-Rate White-Label Dashboard Platform

DashClicks offers a flat $199/mo subscription for unlimited users, unlimited sub-accounts, and white-label dashboards branded with the agency's domain, logo, and colors. The platform includes a CRM, pipeline management, reporting dashboards, a conversation inbox, and fulfillment services. For agencies managing a growing client roster where per-seat or per-account costs would otherwise compound, the flat-rate model removes that ceiling.

The white-label capability is real: the client-facing dashboard reflects agency branding rather than DashClicks. What DashClicks does not offer is SaaS Mode: there is no mechanism for agencies to create white-label SaaS subscriptions, set their own pricing tiers, or bill clients for platform access with markup. White-label here is dashboard and reporting branding, not software resale infrastructure.

Best for: Small to mid-size agencies needing white-label reporting dashboards and unlimited client accounts at a flat monthly rate, where marketing automation depth and software resale are not requirements.

Pricing: $199/mo flat. See dashclicks.com for current plan details.

6. ActiveCampaign: Best Email Automation Platform for Agencies

ActiveCampaign has the strongest visual email automation builder in this comparison. Conditional logic, contact scoring, site tracking, and deep list segmentation give agencies precise control over client email campaigns. For agencies whose primary deliverable is email marketing, ActiveCampaign delivers more automation depth per dollar than any other option here on that specific function.

White-label is not a meaningful part of ActiveCampaign's offering for agencies. There are no sub-accounts, no client isolation, and no agency white-label portal. Agencies managing multiple clients typically run them as separate contact groups in one account or maintain separate ActiveCampaign accounts per client at additional cost. There is no mechanism to resell ActiveCampaign as a branded SaaS product.

Best for: Email-first agencies whose primary deliverable is email campaign management across client lists, where automation depth matters more than multi-client account architecture or white-label capability.

Pricing: Starter from $15/mo (contact-based, 1 user). Plus from $49/mo. Professional from $229/mo. Pricing scales with contact count. See ActiveCampaign pricing.

7. Ontraport: CRM and Automation Platform Without a White-Label Model

Ontraport is a CRM and marketing automation platform aimed at small service businesses and solo operators. Its automation builder handles both marketing sequences and business processes including deal pipelines, task assignments, and payment follow-ups. For a solo consultant or micro-agency managing their own operations, Ontraport provides a well-integrated stack in one subscription.

Ontraport does not offer a genuine white-label model. There are no sub-accounts, no agency resale program, and no branded platform for clients. Managing multiple clients requires separate Ontraport accounts per client, each billed separately. Ontraport is included here because it appears in many white-label roundups, not because it has a meaningful white-label offering.

Best for: Solo consultants or micro-agencies managing their own sales and marketing pipeline, not agencies reselling software or running campaigns for multiple clients.

Pricing: Plans start from $29/mo (annual billing). Month-to-month billing from $79/mo. See ontraport.com/pricing for current rates.

8. Kartra: Funnel Platform with Limited White-Label Options

Kartra is an all-in-one platform for solopreneurs and small businesses building funnels, courses, membership communities, affiliate programs, and email sequences. For a single creator or consultant selling their own products, Kartra provides a well-integrated stack at a reasonable price point.

Like Ontraport, Kartra appears frequently in white-label roundups. Its white-label capability is limited and restricted to higher tiers: agencies can create some branded portals for clients, but there is no sub-account isolation, no SaaS resale model, and no mechanism to resell Kartra as a branded software product. Agencies managing multiple clients would need separate accounts per client.

Best for: Solo consultants, course creators, and small businesses building their own online products, not agencies managing client businesses or reselling software.

Pricing: Essentials $59/mo, Starter $119/mo, Growth $229/mo, Professional $549/mo (monthly billing). Annual billing saves up to 22 percent. See Kartra pricing.

9. Whatagraph: Best White-Label Reporting Tool

Whatagraph is the textbook example of white-label reporting: agencies connect client marketing data sources, build branded dashboards and PDF reports, and deliver them with the agency logo and custom domain rather than Whatagraph's branding. The product is specifically designed for this use case and executes it well, pulling data from Google Ads, Meta, SEO platforms, and many other sources into a single branded client-facing view.

This is reporting-level white-label, not resellable SaaS. Clients receive a branded analytics report or dashboard; they are not accessing a branded platform or paying for branded software access. The distinction matters for agency economics: Whatagraph is an expense the agency absorbs; GoHighLevel SaaS Mode is an expense the agency can convert to revenue.

One practical note: many older roundups still quote Whatagraph's earlier pricing around $229/mo. As of July 2026, Whatagraph's entry-level pricing is approximately EUR 699/mo. Verify current pricing at whatagraph.com/pricing before using any figure you find elsewhere.

Best for: Agencies delivering client reporting and analytics as a core service deliverable, where branded dashboards and PDF reports are the output rather than a resellable software platform.

Pricing: From approximately EUR 699/mo as of July 2026. Many older articles still reference earlier pricing around $229/mo. Verify current plans at whatagraph.com/pricing before evaluating.

Who This Is NOT For

Resellable white-label SaaS and GoHighLevel SaaS Mode in particular are not the right fit for every agency.

Agencies that only need branded client reports. If the goal is delivering the agency's logo on a client-facing dashboard or PDF report, purpose-built reporting tools handle that at a fraction of the Agency Pro cost. SaaS Mode is resale infrastructure, not a reporting upgrade.

Solo operators not planning to resell a software subscription. GoHighLevel Unlimited ($297/mo) already covers unlimited sub-accounts, unlimited users, and genuine white-label branding including a custom domain and branded login portal. Agency Pro adds value only when the agency intends to bill clients for branded platform access with markup. Without that plan, Agency Pro is overhead rather than investment.

Agencies with one or two active clients. The economics of SaaS Mode work at client volume. An agency with very few clients paying for sub-accounts has not yet reached the scale where Agency Pro's premium converts to meaningful margin. The Unlimited plan serves that phase cleanly.

Non-marketing agencies. GoHighLevel is built for marketing delivery: email campaigns, SMS automation, funnel management, reputation management. An IT services firm, a recruiting agency, or an accounting practice will find most of the platform irrelevant to their operations.

Agencies needing enterprise-grade inbound analytics for demanding clients. HubSpot's attribution reporting and integration depth are genuinely superior for agencies running sophisticated inbound programs where the client demands native HubSpot access and enterprise-level reporting. GoHighLevel leads for multi-client marketing delivery and software resale; HubSpot leads for single-client inbound reporting depth.

Why GoHighLevel Leads for Agencies Building a SaaS Revenue Line

Three things separate GoHighLevel from every other option on this list for the specific use case of reselling white-label software.

The only true SaaS resale infrastructure on this list. Every other platform either offers no white-label at all (HubSpot, ActiveCampaign, Ontraport), offers reporting-level white-label only (Whatagraph, DashClicks), or offers a reseller marketplace model (Vendasta) rather than a true SaaS platform resale model. GoHighLevel Agency Pro SaaS Mode is the only option that gives an agency a branded software product with its own pricing, checkout flow, automated Stripe billing, and automated sub-account provisioning under the agency's own domain.

Fixed platform cost against a growing revenue line. The GoHighLevel pricing page shows a fixed $497/mo for Agency Pro. The SaaS subscription revenue the agency generates from reselling branded accounts is variable and grows with client count. The platform cost stays fixed regardless of how many clients the agency serves. That asymmetry between fixed cost and scalable revenue is the structural case for SaaS Mode.

White-label scope that covers the full marketing stack. GoHighLevel consolidates CRM, email, SMS, funnels, websites, booking, reputation management, and courses in one subscription. An agency on SaaS Mode is not reselling a narrow CRM or a reporting dashboard; it is reselling a complete branded marketing platform to clients. The breadth of what clients access under the agency's brand is wider than any other tool on this list.

For the full platform picture outside the white-label lens, the Best CRM for Agencies and Best All-in-One Software for Marketing Agencies guides cover GoHighLevel in the context of the broader agency platform decision. This guide focuses specifically on white-label capability and the software resale model.

The extended trial below unlocks 30 days to configure SaaS Mode, set up white-label branding, and evaluate whether the resale economics work for the agency before committing.

Disclosure: The Stack Insiders earns a commission when readers sign up for GoHighLevel via links on this page. GoHighLevel does not review or approve editorial content on this site. HighLevel, Inc. has not authorized or endorsed this comparison. Pricing verified against official vendor pages as of July 2026 and is subject to change.