Starter
Pick this if you run one business, or up to 3 client accounts.
$97 a month
after your first 30 days free
Start free trial- Up to 3 client accounts
- Every core tool, unlimited users
- CRM, email, funnels, booking and texting
Checked September 2026
GoHighLevel (GHL) review, pricing and 30-day free trial
Run your agency on one tool.
GoHighLevel replaces nine separate tools: your CRM, funnels, email, texting, booking, forms, reviews and chat, from $97 a month. Try it on a real client for 30 days before you pay anything.
Sign up direct14 days
Through our link30 days
- You land on HighLevel’s own sign up page
- Add a card. Nothing is charged for 30 days
- Cancel before day 30 and you pay nothing
We earn a commission if you sign up, at no cost to you. It is also how we get you the extra 16 days.
ASHLEY KEMP, AS FEATURED INForbesBusiness InsiderVoyage MagazineUSANewsHighLevel
What GoHighLevel replaces, and what it costs
- Pipedrive CRM and pipeline$117
- ActiveCampaign Email marketing$79
- ClickFunnels Funnels and landing pages$164
- Calendly Booking and calendars$48
- Jotform Forms and surveys$39
- SimpleTexting Two way texting$39
- NiceJob Review requests$75
- ManyChat Chat automation$29
- Zapier Connecting it all together$49
Priced for a 3 person agency. Starter at $97 covers up to 3 client accounts; with 4 or more you need Unlimited. Texts, calls, email and AI are billed on usage on every plan, just as they are with separate tools.
Your monthly bill
9 separate tools9 bills, 9 loginsNow replaced: $639
GoHighLevel StarterAll nine jobs, up to 3 client accounts$97
GoHighLevel UnlimitedAll nine jobs, unlimited client accounts$297
You keep up to
$542a month
That is $6,504 a year back in the business on Starter, or $342 a month on Unlimited.
Start your 30 day free trialFrom each vendor's own pricing page, checked September 2026. See all 53 tools in the Cost Index ›
53
tools priced from their own pages
116
guides, tutorials and teardowns
2.2M
businesses run on GoHighLevel
30 days
free through our link, not 14
Work out your own saving. A three person agency keeps
$4,104
a year.
Software drops from $1,060 a month to $718, GoHighLevel included. That still pays for the tools most agencies keep, like reporting, project management, design and social scheduling. Pick your size to see yours.
Software today
$1,060
a month
After switching
$718
a month, on Unlimited
You keep
$4,104
every year
Over five years
$20,520
back in the business
See every size side by side
| Your business | Software today | After switching | Plan | You save a year |
|---|---|---|---|---|
| Solo, 1 to 3 clients | $261 a month | $132 a month | Starter $97 | $1,548 |
| 3 person agency, about 10 clients | $1,060 a month | $718 a month | Unlimited $297 | $4,104 |
| 8 person agency, about 25 clients | $2,408 a month | $1,332 a month | Unlimited $297 | $12,912 |
Is GoHighLevel right for your business?
It is brilliant for some businesses and overkill for others. Here is the short version.
Agencies
One login for every client.
Funnels, calendars, CRM, forms, email, texting, automations and review requests for each client, under your own brand.
Best plan: Unlimited, $297
Coaches and consultants
Leads in, calls booked, follow up done.
Capture the lead, book the call and chase the no shows automatically, instead of stitching five tools together.
Best plan: Starter, $97
Selling software
Turn it into a monthly product.
Resell GoHighLevel to your clients as your own software and rebill their usage, so every account adds recurring revenue.
Best plan: SaaS Pro, $497
Don’t buy GoHighLevel if you only need one or two tools.
If all you need is email, or a booking calendar, a cheaper single tool will do the job. GoHighLevel starts to make sense when you are paying for five or more of the things it replaces. Is GoHighLevel worth it? ›
Which GoHighLevel plan should you pick?
Pick by what you sell, not by how big you are. Every plan includes unlimited users.
Most agencies pick this
Unlimited
Pick this once you have 4 or more clients. One flat price, however many you add.
$297 a month
after your first 30 days free
Start free trial- Unlimited client accounts
- Same flat price as you add clients
- Everything in Starter
SaaS Pro
Pick this if you want to sell GoHighLevel to clients as your own software.
$497 a month
after your first 30 days free
Start free trial- Resell GoHighLevel under your own brand
- Rebill usage to your clients
- Everything in Unlimited
What people worry about before signing up.
“Is it too complicated?”
It is if you move everything at once. Start with one funnel, one calendar and one follow up, then add the rest once those are running.
Where beginners should start ›“Are there hidden costs?”
Texts, calls, email and AI are billed on usage, same as with separate tools. We list every rate before you sign up.
Every fee, listed ›“Will it really be cheaper?”
Usually, once it replaces five or more of your tools. If you only use one or two, it will not be, and we will tell you.
Check with your own tools ›Stack calculator
Tick what you pay for. Watch the total.
Pick the tools you pay for now and see what you would keep by moving them to GoHighLevel. It takes a minute and there is no email gate.
Show me what my stack costsHi, I’m Ashley.
I’m a serial entrepreneur and I’m a bit addicted to AI. I sign up for every new tool so you don’t have to, and I tell you which ones are worth paying for and which ones are slop.
I’ve built membership sites and SaaS products, and I moved my own businesses from ClickFunnels to GoHighLevel years ago. If GoHighLevel isn’t right for your business, I’ll tell you. I’d rather you pick the right tool than the one that pays me.
Ashley KempFeatured in Forbes and Business Insider.How I test every tool ›What I’d tell you over a coffee
Just starting out?
Starter at $97 a month is plenty. Don’t pay for Unlimited until you’ve got clients to put on it. See the plans ›
Running an agency?
Starter covers up to 3 client accounts. From your fourth client, Unlimited at $297 is the one to be on. My full review ›
Only need one or two tools?
If you just send emails or take bookings, GoHighLevel is overkill. Keep what you’ve got. Is it worth it? ›
Start here.
The guides most people read first when they are weighing up GoHighLevel.
Guide12 GoHighLevel Automations Every Agency Should Build12 GoHighLevel automations every agency should build: missed call text-back, speed to lead, database reactivation, AI Employee, client onboarding, and more.GuideGoHighLevel Summer of AI 2026: What Was Free, What It CostsGoHighLevel Summer of AI 2026 recap: 5 AI tools that were free June–August 31, 30-day trial details on AI agents, post-summer pricing, and the $100K contest.GuideWhop + GoHighLevel Integration: Setup GuideStep-by-step guide to connecting Whop with GoHighLevel for creators. Covers checkout, BNPL, community delivery, webhooks, and complete workflow setup.
How GoHighLevel compares.
Priced side by side, with when the other tool is the better pick.
GoHighLevel vs ClickFunnelsFunnel builder comparison with pricing and feature breakdown.Read the comparison ›GoHighLevel vs HubSpotEnterprise CRM feature and cost comparison for agencies.Read the comparison ›GoHighLevel vs ActiveCampaignEmail and automation platform comparison.Read the comparison ›GoHighLevel vs KartraAll-in-one platform comparison for course creators and coaches.Read the comparison ›GoHighLevel vs SalesforceCRM capabilities and pricing compared for small business.Read the comparison ›GoHighLevel vs Systeme.ioBudget-friendly alternative comparison for solopreneurs.Read the comparison ›
Latest guides.
New tests, teardowns and walkthroughs, newest first.
GuideGoHighLevel AI Search Visibility Audit: GHL AEO Guide
GoHighLevel AI Search Visibility Audit: the six AEO checks in GHL's new Prospecting report, when it launches, and how agencies can sell the fixes.
23 Oct · 13 min readRead
GuideGoHighLevel Custom Navigation: Rebuild the GHL Sidebar
GoHighLevel custom navigation lets agencies rename, reorder, hide and template the GHL sidebar for every client. Here is what changes and how to turn it on.
23 Oct · 10 min readRead
GuideGoHighLevel Events: Sell Tickets and QR Check-In in GHL
GoHighLevel Events lets you sell tickets, take RSVPs and check guests in by QR code inside GHL. Setup steps, workflow ideas and how it compares to Eventbrite.
23 Oct · 15 min readRead
GuideGoHighLevel Founder's Plan Explained (GHL's $497 Plan)
GoHighLevel Founder's Plan is the new name for GHL's $497 SaaS Pro plan. Here is everything included, from Partner Network leads to Custom Nav and A2P Console.
23 Oct · 13 min readRead
GuideGoHighLevel Industries Mode: Restaurants, Trades, Venues
GoHighLevel Industries Mode is part of the new Founder's Plan. What HighLevel is building for restaurants, home services and venues, and what GHL does today.
23 Oct · 14 min readRead
GuideGoHighLevel LevelUp 2026: Every Launch, Updated Live
GoHighLevel LevelUp 2026 announcements: Founder's Plan, Task Management, Ticketing, Events, Custom Nav and every GHL Labs launch, updated live all week.
23 Oct · 15 min readRead
Free tools to check the numbers.
No sign up. An answer in under a minute.
Plan FinderFive quick questions, one plan recommendation.Open ›Stack CalculatorTick the tools you pay for and see what you keep.Open ›ROI CalculatorWhat GoHighLevel could return for your business.Open ›
The AI guideGoHighLevel AI: the complete guideVoice AI, Conversation AI, Agent Studio and Reviews AI. What each one does, what it costs and where it falls short, from hands-on use.Read the guide GoHighLevel for your industry.
The guide written for your kind of business.
Dental practicesAutomate patient follow-ups and fill your appointment book.Real estate agentsNurture buyer and seller leads through long sales cycles.Marketing agenciesWhite-label GHL and deliver client results at scale.Personal trainersAutomate lead nurture and fill your coaching calendar.Law firmsConvert website visitors into booked consultations automatically.Mortgage brokersAutomate pre-approval follow-ups and referral partner outreach.
GoHighLevel questions, answered.
What is GoHighLevel?
GoHighLevel, also called Go HighLevel, HighLevel or GHL, is an all in one sales and marketing platform for agencies and small businesses. It puts a CRM, email and text marketing, funnels and websites, booking, forms, reviews, chat automation and workflows in one login. Agencies run a separate account for each client.
How much does GoHighLevel cost?
Three plans: Starter at $97 a month for up to 3 client accounts, Unlimited at $297 for unlimited client accounts, and SaaS Pro at $497 if you want to resell it. Every plan includes unlimited users. Texts, calls, email and AI are billed on usage.
Is there a GoHighLevel free trial?
Yes. The standard trial is 14 days. Through our partner link it is 30 days, which is long enough to move one real client across. A card is required, and nothing is charged if you cancel before day 30.
What are the hidden costs?
Usage fees. As of 18 September 2026: texts cost $0.00747 per segment plus carrier fees, outbound calls $0.0166 a minute, and email $0.675 per 1,000 sent. AI Employee is $50 or $97 a month per client account. Separate tools charge for the same things.
Is GoHighLevel worth it for a small agency?
For most, yes. A 3 person agency saves about $4,104 a year even after keeping its reporting, project management and design tools. It is worth it once you use five or more of the jobs it replaces.
Who should not use GoHighLevel?
Anyone who only needs one or two of its tools, such as email alone. You would pay for features you never open. Give yourself a week or two to set it up properly, because it does a lot.
Get the weekly GHL playbook.
One email every Thursday with what is working for GoHighLevel agencies right now.
Try it on one real client before you pay anything.
Build one funnel, connect one calendar and add one follow up for a client you already have. If it saves you money, keep it. If it is overkill, cancel before day 30 and walk away.
Start my 30-day free trialJoin 2.2 million businesses already running on GoHighLevel. Card required, cancel before day 30 and pay nothing.
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