GoHighLevel Google Ads Dashboard Widgets: All 11 Explained

GoHighLevel released 11 Google Ads widgets for its dashboards and reporting module in June 2026. The update brings ad performance data directly into GoHighLevel, eliminating the need to switch between Google Ads and your CRM to see how campaigns are performing.

The bigger story is what the widgets enable beyond basic reporting. Google Ads metrics are now available in GoHighLevel's Custom Metrics formula builder, which means agencies can combine ad spend data with pipeline revenue data to calculate ROAS, cost per closed deal, and other cross-module KPIs that Google Ads alone cannot produce.

Prerequisites

Before any Google Ads widget shows data, two things need to be in place:

1. Google Ads connected at the sub-account level. Go to Sub-account Settings, then Integrations, then Google Ads. Connect using your Google account, Manager account (MCC), and Ad account. All widgets in that sub-account inherit this connection automatically.

2. Dashboards and Reporting access. Verify the user has permission to view or edit dashboards and to create or schedule custom reports.

Once connected, there is no per-widget configuration needed for the data source. Every widget pulls from the same connected Google Ads account.

All 11 Widgets

Aggregate Metrics (6 Widgets)

These six widgets show totals and trends for the core Google Ads metrics:

Reach Metrics (2 Widgets)

Campaign Breakdowns (2 Widgets)

Cost Efficiency (1 Widget)

Each widget is configurable with chart type, conditions (date range, filters), and visual themes to match your dashboard or report branding.

How to Add Widgets to a Dashboard

1. Confirm Google Ads is connected at the sub-account level (Settings, Integrations, Google Ads)
2. Navigate to Dashboards and open the dashboard you want to edit, or create a new one
3. Click Edit dashboard in the top right corner
4. Click + Add widget to open the widget panel on the right side
5. Scroll to the Google Ads section and click the widget you want to add
6. Configure the widget using the Integration, Configure, Conditions, and Themes tabs
7. Click Save changes to publish

Widgets can be resized and rearranged on the dashboard canvas. Most agencies place the aggregate totals (conversions, cost, clicks) at the top, followed by the trend charts, then campaign breakdowns below.

Adding Widgets to Custom Reports

The same 11 widgets are available in custom reports. This is where client-facing reporting gets powerful.

1. Navigate to Reporting and create or edit a custom report
2. Add Google Ads widgets alongside other report sections (pipeline, email, calendar, etc.)
3. Schedule the report for automatic delivery on a daily, weekly, or monthly cadence

A typical client report combines Google Ads widgets with pipeline data: ad spend at the top, conversions in the middle, and won deals at the bottom. The client sees the full funnel from ad click to closed revenue in one document.

Custom Metrics: Cross-Module KPIs

This is where the Google Ads integration becomes genuinely useful beyond basic reporting. Google Ads metrics are available as dimensions in the Custom Metrics formula builder, which means agencies can create KPIs that combine ad data with pipeline, revenue, and opportunity data.

Available Google Ads Metrics in the Formula Builder

How to Create a Custom Metric

1. Go to Dashboards, then Custom Metrics, and click Create custom metric
2. In the Formula builder, select a Google Ads metric (e.g., Cost) as your first dimension
3. Add an operator and a second metric from another module (e.g., Count of Opportunity from Opportunities)
4. Click on any metric in the formula to open its Configuration panel and apply filters (e.g., filter Count of Opportunity to Status = Won)
5. Name your metric, set the display format, and click Create

KPIs You Can Build

Why This Matters for Agencies

For client reporting: Instead of showing clients a Google Ads report and a separate pipeline report and asking them to connect the dots, agencies can now show a single dashboard with ROAS calculated from actual closed deals. This is significantly more compelling than showing conversions alone.

For campaign optimization: If Campaign A generates more conversions but Campaign B generates more closed revenue, the agency should shift budget to Campaign B. Without cross-module metrics, this insight requires manual spreadsheet work. With custom metrics, it updates automatically.

For pricing conversations: An agency that can show a client "your Google Ads cost $3,200 last month and generated $28,000 in closed pipeline revenue" has a much stronger retention and upsell position than one that can only show clicks and conversions.

Dashboard Layout Recommendations

Agency Owner Dashboard

A bird's-eye view for agency principals managing multiple clients:

• Row 1: Total Cost, Total Conversions, Custom ROAS metric
• Row 2: Cost Over Time, Conversions Over Time (side by side)
• Row 3: Conversions by Campaign, CPC by Campaign

Client-Facing Dashboard

A simplified view designed for client presentations:

• Row 1: Total Conversions, Total Cost, Custom Cost Per Closed Deal
• Row 2: Conversions Over Time
• Row 3: Conversions by Campaign

Keep client-facing dashboards focused on outcomes (conversions, revenue) rather than inputs (impressions, clicks). Most business owners care about results, not reach.

Media Buyer Dashboard

A detailed view for hands-on campaign managers:

• Row 1: Total Clicks, Total Impressions, Custom CTR
• Row 2: Clicks Over Time, Impressions Over Time (side by side)
• Row 3: Clicks by Campaign, CPC by Campaign
• Row 4: Total Conversions, Custom Cost Per Opportunity, Custom ROAS

Availability

Google Ads Dashboard Widgets are available on all GoHighLevel plans:

• Starter ($97/month): Full widget access
• Unlimited ($297/month): Full widget access
• Agency Pro (previously SaaS Pro) ($497/month): Full widget access

The widgets are included at no additional cost. Custom Metrics (for cross-module KPIs like ROAS) are also included on all plans. There is no separate reporting add-on or per-widget fee.