Updated 6 October 2026pricing
GoHighLevel White Label Pricing: Every Cost (2026)
GoHighLevel white label pricing starts at $297 a month. What the $297 and $497 plans include, the $497 mobile app add-on and the cost per client.
Ashley Kemp7 min read
How much does GoHighLevel white label cost?
GoHighLevel white label starts at $297 a month on the Unlimited plan, which puts your logo and your own login domain on the platform for unlimited client sub-accounts. SaaS Mode, which signs up and bills clients automatically, is on the $497 Agency Pro plan. A white label mobile app is a separate add-on at $497 a month.
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Plan and add-on prices on this page come from gohighlevel.com/pricing and HighLevel's pricing guide (modified 22 August 2026), both read on 6 October 2026. Prices are in US dollars.
What does each GoHighLevel white label plan cost?
| Item | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Monthly price | $97 | $297 | $497 |
| Annual price | $970 | $2,970 | $4,970 |
| Client sub-accounts | 3 | Unlimited | Unlimited |
| Your logo and login domain | No | Yes | Yes |
| Rebill phone and email usage | No | At cost | With your markup |
| SaaS Mode | No | No | Yes |
| Automated sub-account creation | No | No | Yes |
| API access | Basic | Basic | Advanced |
Unlimited is the entry plan for white label. Clients log in at your domain and see your brand, and you can add as many client accounts as you sign. You create each account yourself and invoice clients through your own billing.
Agency Pro adds SaaS Mode. A client picks a plan on your website and pays, HighLevel creates the sub-account, and usage is rebilled with the markup you set. Our SaaS Mode guide covers the setup.
There is no charge per client on either plan. Contacts and users are unlimited as well, so a team of ten costs the same as a team of two.
What does the white label mobile app cost?
The Whitelabel Mobile App is an add-on at $497 a month, or $1,491 a quarter. It gives your clients an iOS and Android app under your agency's name. HighLevel's mobile app guide (modified 19 September 2026) lists what you can set, including the app name, logo, colour, font, splash screens and navigation.
You need two accounts of your own before HighLevel can publish it, an Apple Developer Program organisation account and a Google Play Console organisation account. Apple asks for a D-U-N-S number when an organisation enrols.
The app is optional. Without it, your clients use HighLevel's standard mobile apps and your branded web app. HighLevel's pricing page lists the white label mobile app as included with its custom-quoted Enterprise plan.
Two related products are easy to confuse with it.
| Product | Price | What it is |
|---|---|---|
| Whitelabel Mobile App | $497 a month or $1,491 a quarter | Your agency's branded app for all clients |
| Branded Client Portal App | $49 a month per sub-account | A client's own app for their community members |
| White-Label Desktop App | No separate charge listed | A branded app for macOS, Windows and Linux, built in the agency dashboard |
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What other white label costs should you budget for?
The plan price covers the platform. Usage is billed as each client uses it, and a handful of add-ons are optional.
| Cost | Price |
|---|---|
| SMS (US and Canada) | $0.00747 per segment plus carrier fees |
| $0.675 per 1,000 | |
| Local phone number | $1.15 a month |
| A2P 10DLC registration, per client brand | $22.50 one-time, then $1.50 to $10 a month |
| AI Employee | $50 or $97 a month per sub-account |
| $10 a month per sub-account plus usage | |
| WordPress hosting | From $10 a month per site |
| Whitelabel Zap | $50 a month |
Phone, SMS and email usage can be passed to each client, at cost on Unlimited and with a markup on Agency Pro. Rebilling AI Employee needs the Agency Pro plan. The texting rates are explained on our GoHighLevel SMS pricing page and email on the GoHighLevel email pricing page.
What does white label cost per client?
The platform fee is flat, so the cost per client falls with each client you add.
| Clients | Unlimited at $297 | Agency Pro at $497 |
|---|---|---|
| 5 | $59.40 each | $99.40 each |
| 10 | $29.70 each | $49.70 each |
| 25 | $11.88 each | $19.88 each |
| 50 | $5.94 each | $9.94 each |
Usage sits on top. Our reselling GoHighLevel page works through one client's phone, text and email usage line by line.
What can you charge for white label GoHighLevel?
You set your own prices. HighLevel's Minimum Advertised Pricing policy sets one floor, which is $97 a month as the lowest price you may advertise publicly for core platform access. A private quote to a client can go below that. Advertised lifetime licences need HighLevel's written approval.
Which white label plan should you pick?
Choose Unlimited at $297 if you sell the platform as part of a service and invoice clients yourself. You get your brand on the platform, unlimited sub-accounts and usage rebilling at cost.
Choose Agency Pro at $497 if you want clients to sign up and pay without you in the loop, or you want to add a markup to texts, calls, email and AI.
Add the mobile app at $497 once clients ask for your brand on their phones and the client count covers the fee.
You can move from Unlimited to Agency Pro later. HighLevel's pricing page says a mid-month upgrade is charged as a prorated difference. Our GoHighLevel white label guide covers the branding and domain setup step by step, and plan details are on the main GoHighLevel pricing page.
Frequently Asked Questions
Can you white label GoHighLevel on the $97 plan?
Is the white label mobile app included in Agency Pro?
Does GoHighLevel charge per client for white label?
What is the difference between white label and SaaS Mode?
How much is GoHighLevel white label per year?
What is the lowest price I can sell white label GoHighLevel for?
White label GoHighLevel costs $297 a month for your brand on unlimited client accounts, and $497 when you want the billing automated. Start the 30-day trial on the plan you expect to use, brand one test sub-account and walk a client through it before the first charge.
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Ashley Kemp is a digital entrepreneur and perpetual traveller. Switched from ClickFunnels to GoHighLevel years ago and never looked back. Writing about what actually works.
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